Lem Turner first dipped his toes into Amazon selling back in 2012, with a simple goal: to pay off his $50 monthly cell phone bill. What started as a part-time endeavor soon turned into a full-time career by 2016. Since then, Lem has sold millions of dollars worth of inventory on Amazon and has witnessed nearly every twist and turn the marketplace has to offer. He’s not just another coach who teaches theory; Lem practices what he preaches, staying active on the platform to this day. This hands-on experience ensures that he’s always up to date with the latest policies, procedures, and tools that can help both his and his clients' businesses thrive.

Beyond the mechanics of selling, Lem is passionate about helping beginners understand the ins and outs of Amazon, guiding them towards early profitable wins to keep them motivated. His approach is about making the learning process fun and accessible. Lem firmly believes that selling on Amazon is not just about making money—it can also be a rewarding journey towards building a side income or even a full career change. His message is clear: you don’t have to be special to succeed in this industry; with the right guidance and a genuine approach, anyone can make it.